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Christmas shopping- that dreaded time of the year. Our precious weekends are spent traipsing around department stores and little boutiques looking for that perfect gift for our loved ones. Warm and stuffy stores aren’t made easier to shop in with the huge coats and boots we have to wear to neg...

Marketing (noun);  the action or business of promoting and selling products or services, including market research and advertising.That’s according to the Oxford English Dictionary: sounds about right! Another statement that’s absolutely certain is that good marketing translates in ...

Father Christmas. Holly. Reindeer.  Presents.  Mince Pies. The Angel at the top of your Christmas tree.… Well, that’s what makes Christmas for us, anyway! But what epitomizes Christmas for you? Chances are you’ll start getting ready for the festivities any day now; wheth...

Have you ever wondered what the power of a great website could do for your business?Clean lines, funky design, eye catching images and up-to date text might be central to the image of your perfect website. After all, your website is the face of your business; it has to really project what you’...

Here at 7sense, we’ve been thinking about online image. Having a great website which clearly markets your products or service is beneficial in so many ways.For starters, people surfing the net and not expecting to come across your website get a really good gist of who you are and what you offe...

Your website is the face of your business; without a website your business is devalued and its legitimacy questioned by web users. But creating a website just for the sake of it with very little thought can be more damaging to your business than not having one at all: that’s why having a great...

Everybody can see a unique element in their business; it’s what makes a company special and individual. Whether your product is niche or is competing against similar companies, you are sure to be able to see the glowing differences in your company to all the others. The secret of success, howe...

When you think of a successful, national company, what’s the first thing that pops to mind? It probably isn’t where their head office is based, or who the chief executive is! I’ll bet my bottom dollar that the company’s branding springs to mind.But what is included in the bra...

You, at some point of your career, will have had to make a choice between spending your time marketing your company either in print or online. Perhaps when you started out, print was the most viable option for your company, especially if you happen to be a specialised, local company. Leaflets and fl...

Sometimes, balancing your relationship between new customers and existing customers is hard work. Spending too much time chasing new customers or business partners can leave your loyal, existing customers trailing behind, and wondering where your attention has disappeared off to!Keeping a healthy ba...

Business owners will often ask the question, “Why do I need SEO?” and often “what’s SEO?” so to answer those questions and a few others here are 5 things to know about SEO. SEO will raise your Google ranking SEO isn’t a gimmick it should form a significant part of...